Korean Name of HYUNDAI WIA and Corporate name and its logo type

HYUNDAI WIA’s Korean name and its corporate name logos are written in company’s exclusive font. The specific design of the logo should not be altered or adjusted arbitrarily.
When using this Korean logo in any form of printing, the word ‘DAI(대)’ should be the standard in alignment with other characters. The space between ‘HYUN(현)’ and ‘DAI(대)’ should be 0.2X when assuming the height of the world ‘DAI(대)’ is X. Since it’s hard to set standard outlines due to the characteristics of Hangul, Korean language, the word should be aligned according to the font size and line length.

HYUNDAI WIA Symbol Mark and Application Standard

The symbol mark ‘HYUNDAI’ is one of the most important intellectual properties of Hyundai Motor Group and well expresses its organizational and symbolic features. When using this group’s symbol mark, the set standard and rules of the design should be maintained, and the graphic image should not be distorted, altered, or misused in any form.
When symbol mark’s width of HYUNDAI WIA is set equivalent, then the width of the group name should be downsized by 60~85% in accordance with subsidiary company. Group symbol mark and HYUNDAI WIA symbol mark should be overlapped using at least 60% of space and combined at the upper-left side. Their distance should be maintained at the rate of 0.5H assuming group symbol mark height as H.

Basic Form

When expressing symbol mark as gold and silver, HYUNDAI WIA GOLD and HYUNDAI SLVER should be used. Tooling, gild, and silver leaf are possible using special print.

Colors in HYUNDAI WIA Symbol

Exclusive colors are selected systemically for the optimal application, expression, and maintenance when used in press and media. Exclusive color includes HYUNDAI BLUE, HYUNDAI RED, the main color and HYUNDAI LIGHT GRAY, GRAY, DARK GRAY, GOLD, SILVER, the subsidiary colors.

MAIN COLOR

•  

  HYUNDAI WIA BLUE

  PANTONE 288C
  Process Color : C100 M70 Y0 K30
  RGB Color : R0 G40 B122

•  

  HYUNDAI WIA RED

  PANTONE 186C
  Process Color : C0 M100 Y100 K0
  RGB Color : R255 G0 B0

SUB COLOR

•  

  HYUNDAI WIA LIGHT GRAY

  PANTONE 420C
  Process Color : K15
  RGB Color : R217 G217 B217

•  

  HYUNDAI WIA GRAY

  PANTONE 421C
  Process Color : K30
  RGB Color : R179 G179 B179

•  

  HYUNDAI WIA DARK GRAY

  PANTONE 425C
  Process Color : K60
  RGB Color : R102 G102 B102

•  

  HYUNDAI WIA GOLD

  PANTONE 872C

•  

  HYUNDAI WIA SILVER

  PANTONE 877C

•  

  HYUNDAI WIA YELLOW

  PANTONE 109C

HYUNDAI WIA’s exclusive colors are used in many mediums, including printout, promotion, and paper. It plays a vital role in delivering the company’s image, so accurate use of color, brightness, and chroma should be maintained. Pantone Color must be used in principle, but under inevitable circumstances, Process Color can be used, but the four-color percentages based on the print color rule should be maintained. For work related to signing, color use should follow the signing color rule, and the sample colors in the manual should be referenced to express accurate color during the process. The HYUNDAI WIA color system has flexibility in communication; therefore, subsidiary colors should be confined to supporting the main colors only.