Our CI expresses the identity and symbolism of HYUNDAI WIA.
Symbol mark is the most critical component in the CI design system of HYUNDAI WIA that express its strong will that it will be the engine force in the global world.
Auspicious blue color of HYUNDAI WIA is the promise that it will be socially responsible and take consumer satisfaction as an ultimate aim and the red Motif in the upper middle expresses the energy of HYUNDAI WIA that will lead the company with creativity and passion for the future-oriented growth.
Korean Mission of HYUNDAI WIA and Corporate name and its logo type
Korean Mission of Hyundai Wia and corporate name and its logo type use the group’s unique logo and are adjusted too which should not be altered, changed and used randomly.
When producing Hyundai Wia in Korean, the word ‘Dai’ of ‘Hyundai’ should be the standard in alignment and assuming the height of the word ‘Dai’ as X, the space between ‘Hyun’ and ‘Dai’ should be o.2X. Since its hard to set standard outline due to the hangul’s characteristic, set the alignment in accordance with the font size and line length.
- KOREAN Name
- Corporate Name
HYUNDAI WIA Symbol Mark and Application Standard
Symbol Mark is the highest brand property of Hyundai Motor group that well express its organizational feature and representativeness. When applying, standard and regulations should be well kept and image damage from any distortion, alteration and misuse should be prevented.
When symbol mark’s width of HYUNDAI WIA is set equivalent, then the width of the group name should be downsized by 60~85% in accordance with subsidiary company. Group symbol mark and HYUNDAI WIA symbol mark should be overlapped using at least 60% of space and combined at the upper-left side. Their distance should be maintained at the rate of 0.5H assuming group symbol mark height as H.
When expressing symbol mark as gold and silver, HYUNDAI WIA GOLD and HYUNDAI SLVER should be used. Tooling, gild, and silver leaf are possible using special print.
Exclusive HYUNDAI WIA Symbol mark color
Exclusive color is the result of systematic process using media and application regulation that sets optimum color application, expression and maintenance. Exclusive color includes HYUNDAI BLUE, HYUNDAI RED, the main color and HYUNDAI LIGHT GRAY, GRAY, DARK GRAY, GOLD, SILVER, the subsidiary colors.
HYUNDAI WIA BLUE
Process Color : C100 M70 Y0 K30
RGB Color : R0 G40 B122
HYUNDAI WIA RED
Process Color : C0 M100 Y100 K0
RGB Color : R255 G0 B0
HYUNDAI WIA LIGHT GRAY
Process Color : K15
RGB Color : R217 G217 B217
HYUNDAI WIA GRAY
Process Color : K30
RGB Color : R179 G179 B179
HYUNDAI WIA DARK GRAY
Process Color : K60
RGB Color : R102 G102 B102
HYUNDAI WIA GOLD
HYUNDAI WIA SILVER
HYUNDAI WIA YELLOW
HYUNDAI WIA logo mark color is used in many mediums namely print, promotion paper, sign paper playing important role in delivering the company image, and therefore accurate color, brightness and chroma should be used maintained Pantone Color utilization is the principal but under circumstances, process color could be used but 4 color percentages based on the print color regulation should be kept. For sign only color standard should be applied on sign related work and to express accurate color in the process, color sample in the manual should be referred. HYUNDAI WIA color system has communication flexibility and therefore subsidiary color utilization should be confined to supporting the main color only.
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